學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Vytal: Packaging-as-a-Service
內容大綱
The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of millions of single-use take-out food containers. However, Vytal's growth was slower than expected, challenging its unique pay-per-use model and environmental goals. This case highlights Vytal's growth trajectory in the years leading up to 2023, outlining its business model, utilization of digital technology, strategies for acquiring partners and customers, and regulatory developments within Europe. It also presents several options that the founders are considering to reach profitability, prepare for a Series B financing round, and expand internationally, such as charging partners for unused containers, implementing consumer fees on single-use containers, launching a loyalty program, and franchising to expand more rapidly.
涵蓋主題
- Technology adoption lifecycle
- Environmental sustainability
- Innovation
- Strategy
- Packaging
- Entrepreneurship
- Personal productivity
- Entrepreneurs and founders
- Growth strategy
- Supply chain management
- Service management
- Resource allocation
- Start-ups
- Business growth
- Impact investing
- Service delivery
- Climate change
- Inventions
- Risk management