個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Sellars' Market
內容大綱
A shop owner has limited shelf space for display of impulse purchase products near the cash register. He must select only nine to display. Exercise shows the relevance of opportunity cost or resource pricing. By setting an appropriate charge for the shelf space the products self-select for the appropriate shelves.