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ROI vs. ROI: The Grupo Baoba Family Office
內容大綱
Fernando Scodro, a third-generation member of his family, mulled over the next step in integrating an ESG strategy into his family office's investment portfolio. While his family office, Grupo Baobá, had made excellent progress in incorporating his family's values into their individually owned assets, such as VC and real estate, he weighed how to expand their ESG strategy in future investments. How should the family evaluate the relative benefits of an asset's return on investment versus return on impact? What would a forward-looking ESG strategy look like for his family - and other families who were their co-investment partners? How could Fernando convince external partners of his strategy's imperative and cultivate like-minded managers and financial products to achieve his goals? Finally, when should the family instead prioritize achieving impact through philanthropic initiatives? However he chose, he knew that the paths he advocated for within his family would impact all future generations of the Grupo Baobá Family Office.