個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
MRC, Inc. (Consolidated)
內容大綱
A large diversified company must develop a strategy for a division whose performance has deteriorated due to its aging product. Alternatives range from liquidation to a major investment in a new product. The formal capital budgeting system is compared with the informal process by which projects are identified and presented. This case is a consolidation of MRC, Inc. (A) and (B) by R.W. Moore.
涵蓋主題
- Investment management
- Commodity markets
- Manufacturing processes
- Personal growth and transformation
- Problem solving
- Organizational restructuring
- Capital budgeting
- Decision making
- Asset management
- Business failures
- Employee performance management
- Operations strategy
- International business
- Product development