個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
J.C. Penney (A)
內容大綱
An assistant treasurer at J.C. Penney is looking at various alternatives for financing the company's $2.5 billion store expansion and modernization program. The case provides a listing of different ways/capital markets issues to obtain this financing. Designed to be used as an introduction to capital markets.