個案資料

了解個案內容與學習目標,選擇授課教師及使用課程。

Webber Controls, Inc.

內容大綱
Explores the risks and rewards to both the Russian defense contractor (Tantal) and a potential Western collaborator from the United States (Webber Controls) of launching a new product that would be competitive in the European, Asian, and U.S. markets. Questions of quality control, managerial oversight, brand name, cost structures, and political forces beyond the control of either party arise. Written to be used in a negotiation-style exercise, with small teams representing each side to the negotiation.
新增
新增