個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Merloni Elettrodomestici: Building for a New Century
內容大綱
In 2001 a young new CEO has to develop a strategy to move his company beyond the hyper-competitive conditions of Western Europe. A major acquisition in Russia and a new Web-based service business provide interesting new directions. This case traces the development of strategy and organization at this European multinational.