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Salud Digna: Successfully Competing with For-Profit Organizations
內容大綱
Hugo Moreno, CEO of Salud Digna, was considering his growth options for the next three years. Would becoming a for-profit with access to greater capital be the best strategy or would this cause the organization to lose its social mission? Salud Digna provided diagnostic medical tests to the poor, had experienced rapid growth and was financially self-sufficient. Moreno was determined that the organization be as well managed as any company in Mexico