個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Nestle SA: Nutrition, Health and Wellness Strategy
內容大綱
In 1997 Nestlé committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices, strategies for improving products, and packaging innovations that helped Nestlé built credibility with the consumer in NHW, raised profit margins, continued strong growth and differentiated the firm.
涵蓋主題
- Strategy execution
- Growth strategy
- Competitive advantage
- Financial statements
- Foreign investments
- Profitability
- Search engines
- Resource allocation
- Strategy formulation
- Value creation
- Strategic positioning
- Community development
- International business
- Innovation
- Developing countries
- Wellness
- Branding
- Core competencies
- Mergers and acquisitions