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Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company
內容大綱
As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This case follows her career at the company, and describes the challenges she faced as a change agent, working to promote gender equality within the company, and a new drug developed to fight cancer externally.