個案資料

Following the March 10, 2019, crash of Ethiopian Airlines flight 302, en route to Nairobi, Kenya and the October 29, 2018, downing of Lion Air flight 610 as it took off from Jakarta, Indonesia, Boeing's 737 Max jet, the model flown in both instances, was grounded by the Federal Aviation Administration and regulators all over the world. During its 20-month grounding, airline customers cancelled or put in question more than 1,000 orders for the Max. By the time regulators allowed the 737 Max to fly again, in November 2020, Boeing faced challenges due to the negative effects of the COVID-19 pandemic on air travel in 2020 and the negative medium and long-term outlook for the airplane manufacturing industry. This case examines the challenges faced by Boeing and CEO David Calhoun as the company sought to recover from the financial consequences of the grounding and the pandemic and to re-gain the trust of passengers, airlines, regulators, investors, employees, and the media.

• Developing employees
• Risk management
• Product development
• Crisis management
• Management skills
• Communication strategy
• Operations and supply chain management
• Business and government relations
• Consumer markets
• Leadership styles
• Organizational values
• Decision making
• Business ethics
• Marketing
• Management styles
• Organizational behavior
• Strategic planning
• Supply and demand
• Business communication
• Corporate governance
• Termination
• Competitive forces
• Globalization
• Organizational change
• Personal accountability