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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
ByteDance: TikTok and the Trials of Going Viral
內容大綱
In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a crusade against Chinese technology companies launched by the United States' Trump administration threatened to jeopardize ByteDance founder Zhang Yiming's creation. How could Zhang assuage foreign government's concerns about TikTok's data security practices without also running afoul of the Chinese government's desire to keep China's most successful technologies under wraps? This case follows Zhang's entrepreneurial journey, from creative ambition to being caught up in the U.S.-China tech war.