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Chari: Exploring Fintech in Morocco
內容大綱
This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco's unique economy where cash remains a dominant player in the market despite global advancements in digitalization. The case also explores the various cultural and social factors that impact the business environment. This is illustrated through Chari, a Moroccan based inventory procurement app, which hopes to navigate Morocco's fintech landscape by utilizing the country's dense network of small mom and pop shops.