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Team Liquid: Fueling the Business of Fandom
內容大綱
In 2023, the co-CEOs of Team Liquid, one of the world's most prominent Esports organization, are deciding whether and how to evolve their business model to include (1) a greater focus on enterprise revenue; and (2) more direct-to-consumer activity. Team Liquid has one of the largest global fanbases in the world. The case is an exploration of how an organization can build a business that is anchored by its FANS, as opposed to customers per se. The learnings are applicable to any organization with a strong fanbase--including sports teams, social media influencers, and the like.