個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Timex Corp.
內容大綱
The evolution of Timex from its inception in the 1940s to its position as a leading multinational watch manufacturer in the early 1970s. Focuses on Timex's strategy for marketing, on a worldwide basis, and its line of inexpensive watches.