個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Consolidated Foods Corp. (A)
內容大綱
Top management at Consolidated Foods was concerned about consumer complaints and threatened boycotts, some relating to television and print ad content and others relating to sponsorship of television programs thought to portray excessive sex or violence. Describes the situation up to January 1981.