個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Michael Bregman
內容大綱
Michael Bregman has successfully opened pilot installations of two different restaurant concepts. He now must develop a strategy for growth, including decisions about fast or slow growth, use of company-owned versus franchised units, and how to use the different concepts. To do this, Michael must give particular consideration to the pros and cons of franchising.