個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Managing Product Safety: The Ford Pinto
內容大綱
Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies employed by companies involved in a catastrophic product safety controversy.