個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Procter & Gamble Europe: Vizir Launch
內容大綱
Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first Eurobrand, and managing it in a coordinated Europewide fashion.