個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Seven-Up Division of Philip Morris
內容大綱
In 1979, Philip Morris acquired the Seven-Up Co., the number three concentrate producer in the U.S. After four years of losses, Seven-Up had registered an operating profit in 1984. Industry analysts were debating the role that Seven-Up would play in Philip Morris's future.