個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Wal-Mart Stores' Discount Operations
內容大綱
Facilitates a discussion of the sources of Wal-Mart Stores' competitive advantage in discount retailing, and the future sustainability of that advantage. Also profiles the company's major diversification move in the early 1980s.