個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Caterpillar-Komatsu in 1986
內容大綱
Provides an update to the global competitive interaction between Caterpillar and Komatsu described in companion cases Caterpillar Tractor and Komatsu Ltd. Caterpillar's response to Komatsu's growing market share is outlined, then the impact of rapidly changing dollar/yen exchange rates provides Caterpillar with an interesting pricing decision.