個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Major Home Appliance Industry in 1988
內容大綱
Updates developments in the industry. Included among these are GE's reinvestment program, GE and Whirlpool's bidding war for Roper, Sears' expansion into selling brand names, Whirlpool's expansion into the European markets, and a number of other examples of this kind of consolidation, globalization, and expansion. May be used with Maytag in 1984.