個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
National Demographics & Lifestyles (B)
內容大綱
Picks up where National Demographics & Lifestyles (A) left off, describing the company's financing and very successful performance through 1987. At this point, the founders and venture backers face some difficult choices around how and when to harvest the value they have created. Options include a public offering or sale of the company.