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Ashland Oil, Inc.: Trouble at Floreffe (A)
內容大綱
This case series involves a crisis in business ethics and management decision making, when one of the company's diesel fuel storage tanks collapses, releasing nearly one million gallons of oil into the Monongahela and Ohio Rivers. Divided into four cases guiding the reader through the sequence of events as they occur and their eventual repercussion on the company. The cases involve formulating a corporate response to the accident, the communities affected, government agencies and other corporate stakeholders. This case concentrates on the hours immediately following the spill and identifies key issues as they emerge. These facts influence how the CEO will address the public in his first statement three days later.