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Honda Motor Co. and Honda of America (A)
內容大綱
In its 43-year history, Honda grew from an also-ran in the Japanese motorcycle market to a dominant force in the worldwide motorcycle and automobile markets. To do this, Honda has developed a unique organizational style based on constructive conflict and organizational learning. Over the years, Honda has been transferring this style to its subsidiaries overseas. The case looks at the specific example of Honda of America. Students are asked to analyze "The Honda Way"--how well it has been transferred to the United States and whether or not it is sustainable in the face of domestic and rapid expansion.