學門類別
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- General Management
- Marketing
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- Human Resource Management
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- Business Ethics
- Organizational Behavior
- Information Technology
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- Business & Government Relations
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- Economics
- Teaching & the Case Method
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Otis Elevator Co.: China Joint Venture (A)
內容大綱
Examines Otis's market entry strategy in China through a joint venture with Tianjin Elevator Works. The teaching objective is a basic evaluation of a joint venture in a developing country. May be used with Otis Elevator Co.: China Joint Venture (B1), (B2), and (D).