個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Honda Motor Co. (B): Views of Senior Management
內容大綱
Provides a follow-up to Honda Motor Co. and Honda of America (A). Describes the memos of Nobuhico Kawamoto, newly appointed Honda president, and Shoichiro Irimajiri, newly appointed executive vice president, with respect to the challenges facing Honda in the 1990s. Contains their thoughts on what is likely to happen to the automotive industry as a whole and also discusses the priorities of Honda's senior management team.