個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Beech-Nut Nutrition Corp. (A2)
內容大綱
Beech-Nut's CEO must decide what to do. Asks students to consider how much evidence of impurity should be enough to trigger management's acknowledgment of a problem. What are the cognitive and attitudinal factors and pressures that lead people to persist in beliefs long after they appear untenable to more objective observers?