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- General Management
- Marketing
- Entrepreneurship
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- Accounting
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- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
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- Economics
- Teaching & the Case Method
最新個案
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Otis Pacific Asia Operations (A): National Challenges
內容大綱
Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the region. Designed to give students appreciation of operating in the heterogeneous Asian environment in highly competitive markets.