個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Vintage Directions, Inc.
內容大綱
Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess whether progress is being made.