個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
FCB and Publicis (B): Managing Client and Country Diversity
內容大綱
Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network.
涵蓋主題
- Politics
- Marketing strategy
- Business law
- Social Security
- Game theory
- Lobbying
- Diversity and inclusion
- Customer relationship management
- Organizational behavior
- Global marketing
- Joint ventures
- International business
- Workplace health and safety
- Teams
- White-collar crime
- Strategic alliances
- Advertising
- Partnerships
- Problem solving