個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Block 16: Indigenous Peoples' Perspective
內容大綱
Supplements Block 16: Conoco's Green Oil Strategy (A). Provides the indigenous people's perspective on Conoco's Ecuadorian strategy. Designed to be distributed to students who will be playing the role of Ecuadorian indigenous people.
涵蓋主題
- Brand management
- Advertising
- Social Security
- Cross-functional management
- Managing conflicts
- Customer relationship management
- Strategy execution
- Strategic alliances
- Diversity and inclusion
- Cause marketing
- Organizational culture
- Environmental sustainability
- Government policy and regulation
- Business law and ethics
- Corporate social responsibility