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Serengeti Eyewear: Entrepreneurship Within Corning, Inc.
內容大綱
An entrepreneurial division within Corning, Serengeti Eyewear, has grown rapidly in its brief 10-year history. Now it must decide whether to launch a new line of sunglasses and take on the industry leader. The company has prospered by developing and cultivating relationships with suppliers, customers, employees, and retailers. Its leader, Zaki Mystafa, has created a remarkable, flexible, and responsive organization. The case describes Mystafas's highly informal managerial style, and his skill at managing "up" to his superiors at Corning.