個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Chandler Home Products: European Rationalization
內容大綱
Chandler, a large U.S. consumer products firm, is rationalizing its European operations. Tony Pesci, protagonist, is deciding which plants to close for maximum efficiency. The manufacturing/marketing relationship is strained as efficiency is being weighed against cross-cultural marketing.