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Time Life, Inc. (A)
內容大綱
Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce multimedia products. There is also an immediate decision facing the CEO about the advertising for a new book and TV series, and questions for the division managers about how to shape and improve their businesses' creative processes.