學門類別
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- General Management
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- Accounting
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- Teaching & the Case Method
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Grupo IUSACELL (A)
內容大綱
Describes the challenges facing a cellular telephone company in Mexico as it positions itself in the explosive cellular market and prepares to become a full-service telecommunications provider. Faced with declining market share, revenues per subscriber, and operating income, IUSACELL attempts to understand the economics of its customers and define its customer acquisition and retention strategies.