個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
WPP--Integrating Icons to Leverage Knowledge
內容大綱
Martin Sorrell has used WPP to acquire a large portfolio of marketing service firms including J. Walter Thompson and Ogilvy & Mather. How did he make this minnow-swallows-many-whales trick work, and can he make the whole into something bigger than the parts?