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IBM and Siemens: Revitalizing the Rolm Division (A)
內容大綱
The case opens with a discussion of the evolution of the private branch exchange industry in the 1970s and 1980s. It follows the path of Rolm from an independent company to an IBM acquisition and its problem as an IBM division. Then describes Siemens' growing interest in the U.S. PBX market. At the end IBM and Siemens are negotiating over Rolm's future.