個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
B Lab: Can it Scale Business as a Force for Good?
內容大綱
To achieve its goal of redefining success in business, B Lab recognizes it needs to scale. Its strategy to do so requires B Lab to depend heavily on new partners, venture into new markets, influence new audiences, and to strike a balance between standards and flexibility. Is this the right strategy to achieve B Lab's ambitious goals? Is the business world ready to commit, with real accountability, to purposes beyond shareholder value?