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Fei Ni Mo Shu (You are the One) and the Chinese Employment Market
內容大綱
This case study shows the evolution of the Chinese television program Fei Ni Mo Shu (You are the One), from an unrecognized show in 2010 to becoming a television phenomenon in 2015. The success of Fei Ni Mo Shu (You are the One) has resulted from it reflecting the current Chinese labor market, people's career attitudes and what Chinese employers demand from the employees. As Fei Ni Mo Shu enters its sixth year, the show's producer grapples with questions of how to keep the show fresh and appealing as the underlying social and economic conditions that led to its success change.