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CEO Succession at Cisco (B): Announcement Strategy
內容大綱
Supplements the (A) case (417-031). This case supplement describes Cisco's communications strategy around the CEO announcement, which focused on controlling the narrative and avoiding leaks. The strategy included both internal and external processes aimed at introducing the new CEO to employees and the general public, respectively. Externally, the process unfolded without media leaks and with a modest stock market reaction.