個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Kids & Company in 2018
內容大綱
This case reveals to readers what has transpired at Kids & Company in the year following the decision point presented in Kids & Company: Entering the U.S. (case 418-011).
涵蓋主題
- Service management
- Entrepreneurship
- Product launches
- Branding
- Leadership
- Compensation and benefits
- Product development
- Competitive advantage
- Cross-cultural business relations
- Customer relationship management
- Organizational behavior
- Business expansion
- Marketing
- Customer-centricity
- Business education
- Growth strategy