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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Gary Vaynerchuk: #GaryVee
內容大綱
Fresh out of a public social media debacle, Gary Vaynerchuk needs to reconsider the approach he takes in leading his digital media agency, VaynerMedia. Founded in 2009 by Gary and his brother AJ, VaynerMedia has grown into an unconventional creative marketing agency. With notable clients and a savvy and personable approach to maintaining attention arbitrage, the future looks bright with Gary at the helm of VaynerMedia. Or does it? This case explores Vaynerchuk's strengths and weaknesses, VaynerMedia's successes and challenges, and the overall command of the marketing firm as it continues to grow and evolve in an ever-changing digital media landscape. Ultimately, the case highlights a tension many ventures face as they mature from initial founding to growth sustainability: should the visionary CEO continue leading the charge forward, or should he consider stepping aside and allowing his firm to lead its own way forward?