個案資料
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Wendell Weeks at Corning Inc. (B): Valor Glass and the COVID-19 Pandemic
內容大綱
The (B) case offers a detailed account of Wendell Weeks's innovation strategy at Corning, and how his approach played a critical role in the COVID-19 pandemic. It illustrates the company's philosophy of making long-term investments in promising new technologies and products well before others believed their time was ripe.