學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Selassie Atadika: Entrepreneurship in Africa
內容大綱
This case profiles the career of Ghana-based chef and entrepreneur, Selassie Atadika. In the midst of the COVID-19 pandemic, she faced many questions about the future, such as: How could she convince Ghanaian consumers to view their native cuisine in a fresh, compelling way? How could she sustain the fine dining arm of Midunu, Atadika's food and lifestyle company, in a nation where the average annual income hovered at USD5,000? Should she expand her chocolate business internationally? As Atadika became an important player on the culinary world stage, what were the best ways to promote her business and capitalize on her increasingly high international profile?