個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Turning Around Alcan Europe (A): Patrick Rich's First Four Months as CEO-Europe
內容大綱
Faced with large losses in Alcan Aluminum (Europe), Patrick Rich takes the position of area general manager and slashes capital budgets, introduces new financial controls, and sets up mechanisms for increasing cooperation among the national subsidiaries. The focus is on the tactics of implementing rapid change in a cyclical industry that is capital intensive. Two videotapes are available from the Audio-Visual Department for HBS instructors' use with this case.