個案資料
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Turning Around Alcan Europe (B): Patrick Rich's Two Years as CEO-Europe
內容大綱
Traces the efforts of Patrick Rich, CEO of Alcan Europe, to bring the company into a stable, profitable situation after having lost $120 million in 1982. Focuses on a wide variety of issues, including setting objectives and strategies for the region, creating appropriate coordinating mechanisms, achieving the appropriate degree of independence and coordination among the subsidiaries, maintaining a climate of frugality and capital constraints, and finally, achieving an appropriate organizational structure. Two videotapes are available from the Audio-Visual Department for HBS instructors' use with this case.