個案資料

了解個案內容與學習目標,選擇授課教師及使用課程。

American Airlines (B): Compensation and Cost Reduction

內容大綱
American Airlines' strategy in the 1990s calls for continued growth, improvements in customer service, and cost reduction. Central to cost reduction efforts is the need to contain labor costs. After having signed a very expensive new contract with its pilots' union in early 1991, American is now faced with the challenge of increasing productivity and controlling costs for its other employee groups.
涵蓋主題
新增
新增