個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Kana Communications
內容大綱
Kana is a young Internet software company wondering how it should react to the rapid emergence of Application Service Providers (ASPs), firms that host software applications for customers who can reach those via the Internet. ASPs may be a new channel of distribution for software vendors. Issues of channel design, channel conflict, and resource allocation are all addressed.